For effective content marketing , know yourself (and your audience)

Strategies for a Cost-Effective Content Marketing Strategy

The reality of digital marketing is without appeal: 60% of the content created by companies is underperforming. In other words, it is considered by customers as irrelevant or useless.

In order for your company or brand to get the attention of consumers, it is essential that the content you put at their disposal offers something unique, bring real added value to their lives. Failing that, and as with nearly three-quarters of the companies, your brand would pass, so to speak, completely unnoticed. Continue reading