So what is crowdsourcing? Crowdsourcing is the outsourcing of a task to the entire free software community.
Jeff Howe has defined crowdsourcing as a “new reservoir of cheap labor: everyday people who use their spare bikes to create content, solve problems, and even do business R & D. ‘business”. In truth, crowdsourcing is a tailored design approach for the 21st century. He combines several sources of talent to create something epic. It’s intrapreneurship in its best light. It is revolution revolution, and companies adopt it systematically. Continue reading
Consumers are wondering what to do in case of theft of personal information or alleged attack.
The government speaks of an “upsurge” in the number of attacks targeting “individuals but also businesses and administrations”. According to a recent study, 13.7 million French people were victims of a cyberattack in 2016. So if it happened that access to your bank account, to Facebook or to your courier is compromised, and that people ill-intentioned can access it, here are the good habits to adopt: Continue reading
The reality of digital marketing is without appeal: 60% of the content created by companies is underperforming. In other words, it is considered by customers as irrelevant or useless.
In order for your company or brand to get the attention of consumers, it is essential that the content you put at their disposal offers something unique, bring real added value to their lives. Failing that, and as with nearly three-quarters of the companies, your brand would pass, so to speak, completely unnoticed. Continue reading